Big Pharma’s remarkable powers of persuasion

69 Ethical and green living | guardian.co.uk
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One of the most potent compliance techniques is the rule of reciprocation, which prompts us to repay what someone has given us. When we are given a gift, we feel indebted to the giver. And that's how drug companies influence your doctors to prescribe more of their particular drugs. In the words of one former drug rep: "Since new conflict of interest restrictions were introduced to limit inappropriate kickbacks to doctors like gifts, free dinners and lavish trips, the drug companies now simply pay them consulting fees to wash the taint of the bribe off." Continue reading
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